This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Netflix Nails DreamWorks Deal: Tech Winners

NEW YORK( TheStreet) Netflix (NFLX - Get Report) shot up 7.12% to $229.23 after the company signed its biggest original content deal ever.

The video streaming company is teaming up with the powerhouse of kid's content, Dreamworks Animation (DWA). Previously, Netflix had a deal for children's content with Viacom, but the contract ended. The deal with DreamWorks, however, will cut out the middle man, and the company will get exclusive access to over 300 hours of original content.

Netflix has started to build a foundation of its own content, after releasing the political drama House of Cards, and adopting a bonus season of the cult-followed television series, Arrested Development.

The price of the deal was not disclosed, nor was the length of the contract.

Shares of Dreamworks closed higher on the day, up 4.08% to $23.74.

Zillow (Z) jumped 5.41% to $55.96 on the back of some strong housing data.

The National Association of Home Builders showed that sentiment was much stronger-than-expected, coming in at a reading of 52 for June, versus the expected reading of 45.

Zillow continued its television advertising campaign, launching its second commercial. The commercial, titled "Find Your Way Home", will feature a 30 second spot and a 60 second spot, both of which depict a family in process of house-hunting. For extra sentimental effect, the ad reveals at the end that the dad is a soldier overseas. Zillow's new campaign will be aired on major networks such as HGTV, CNN, Lifetime, and USA.

Zillow noted that it would channel more spending towards marketing in a recent earnings call. This year, the company tripled its advertising expenses, spending $15 million in this department.

-- Written by David Webster in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
Z $24.94 0.52%
NFLX $124.16 0.69%
AAPL $118.03 -0.71%
FB $105.41 -0.31%
GOOG $748.15 -0.02%


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs