This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Deluxe Social Media App Uncovers The Secret Identities Of America's Small Business Owners

Strictly speaking, small business (SMB) owners may not be superheroes, but, like their caped colleagues, they do have secret identities.

In celebration of National Small Business Week (June 17 – 21), Deluxe Corp. is publishing a new social media-based app to help “unmask” SMB owners by asking what motivated them to start their businesses. Inspired by Deluxe’s recent research into the “DNA” of America’s Small Business Owners, the “ 7 Types of Small Business Owners” app is available on Deluxe’s Facebook page.

This fast and easy quiz asks SMB owners 11 short “Yes” or “No” questions about the motivations behind their business startups – such as “Did you start your business because you didn't want to work for someone else?”, “Did you start your business from a passion of yours?”, and ”Did you start your business to get a fresh start?” Based on their unique answers, participants are categorized into one of seven distinct SMB owner profiles. They can also see what percentage of other owners fall into the same group.

The “ 7 Types of Small Business Owners” app is based on the analysis of the DNA survey. Highlighting the distinct motivations and attitudes of SMB owners, the categories include:
  • All Heart : They are in business for one reason only – they want to do what they love and share it with others.
  • Encore Career : Team players who are entering a second phase of their careers and took a risk with starting their own businesses.
  • Passionately Confident : Risk-takers who are born to be business owners, enjoy choosing their own paths and are very passionate about their life’s work.
  • All in the Family : Traditional-types who inherited their status as SMB owners, accounting for their long tenure and larger business size.
  • My Way : Self-motivated owners who started their own businesses for the opportunity to get what they most value – control over their schedules and hours.
  • Mastering the Niche : Visionaries who began their businesses because they saw an opportunity and wanted to capitalize on it.
  • Boss-me-not : Experienced business professionals who left their for-profit, corporate, and entirely-unrelated jobs for one reason – to be their own bosses.

“From managing payroll to getting found online, like superheroes, small business owners face a different nemesis every day,” said Tim Carroll, vice president of small business engagement at Deluxe. “The Deluxe team had great fun analyzing our recent survey results to develop an in-depth understanding of the makeup of small business owners. With the ‘ 7 Types of Small Business Owners’ app, we are looking forward to having SMBs tell us which secret identity best defines them.”

The “ 7 Types of Small Business Owners” app will be live on Deluxe’s Facebook page until July 31.

About Deluxe CorporationDeluxe is a growth engine for small businesses and financial institutions. Over four million small business customers access Deluxe’s wide range of products and services including customized checks and forms as well as website development and hosting, search engine marketing, logo design and business networking. For financial institutions, Deluxe offers industry-leading programs in checks, customer acquisition, regulatory compliance, fraud prevention and profitability. Deluxe is also a leading printer of checks and accessories sold directly to consumers. For more information, visit us at visit us at, or

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.75 -1.10%
FB $117.53 0.69%
GOOG $693.00 0.29%
TSLA $240.75 -2.80%
YHOO $36.61 0.06%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs