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Hasbro Set To Drive Global Retail Programs With Strategic Licensing Supporting Company’s Franchise Brands

Hasbro, Inc. (NASDAQ: HAS) is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year’s lineup will highlight the company’s continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

“Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide,” said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro's iconic TRANSFORMERS brand has become one of the most successful brand franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple storytelling platforms, including film, television, digital gaming, publishing and theme parks. Hasbro and its licensees provide the avid TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more. DeNA and Hasbro recently announced the launch of TRANSFORMERS: LEGENDS, an action card battle game based on the TRANSFORMERS franchise, which is now available on the App Store for iPhone, iPad and iPod touch and on Google Play for Android devices. TRANSFORMERS: The Ride - 3D, currently open in Singapore and Hollywood, will officially open on Thursday, June 20, 2013 at Universal Studios Orlando. The thrill ride is a mind-blowing, action-packed experience that pushes the limits of technology to place guests in the middle of a larger-than-life battle between the AUTOBOTS and the DECEPTICONS.

In 2014 Paramount Pictures will release the fourth installment of the hit “TRANSFORMERS” movie series on June 27th. Based on the Hasbro property, “TRANSFORMERS 4” is directed by Michael Bay and re-unites the filmmaking team from the hit franchise featuring new AUTOBOTS, DECEPTICONS and cast members including actors Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nicola Peltz, Li Bingbing and Sophia Myles.

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