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Baskin-Robbins Launches Major Development Incentives For 2013

Stocks in this article: DNKN

CANTON, Mass., June 17, 2013 /PRNewswire/ --  Baskin-Robbins, the world's largest chain of ice cream specialty shops, announced today the introduction of unprecedented development incentives in 2013 for new franchisees and military veterans.  These limited time only incentives, some of the steepest the brand has ever offered, are part of Baskin-Robbins' growth plans to attract new franchisees and develop with current franchisees through remodels, relocations and expansion.

(Logo: http://photos.prnewswire.com/prnh/20111214/MM23067LOGO)

"Baskin-Robbins has been building a very solid foundation over the last several years with new product innovation and a strategic vision for the future," said Bill Mitchell, president of Baskin-Robbins, U.S. and Canada. "With our updated shop design recently introduced and these new in-depth development incentives, we believe there's never been a better time to become a Baskin-Robbins franchisee."

In 2013, new franchisees interested in owning their own ice cream shop can take advantage of compelling offers, including a 10-year initial franchise fee payment plan whereby the $25,000 fee can be amortized over 10 years.  Additionally, qualified candidates who timely develop shops will be able to enjoy reduced royalty rates of .9% to 2.9% over the first five years, which is a significant reduction from the standard royalty rate of 5.9%.*

Baskin-Robbins has also introduced special incentives to help make business ownership a reality for U.S. military servicemen and women. For honorably discharged military veterans who sign an agreement in 2013 and timely develop shops, Baskin-Robbins will waive the 20-year initial franchisee fee and offer a zero percent royalty rate for the first two years and reduced royalty rate years three through five.*

"We believe in our veterans, and we know they make great franchisees for Baskin-Robbins," said Mitchell, a former U.S. Army Captain. "We are honored to be able to offer our military heroes these incentives, enabling them to own their own business and utilize their leadership experience and training to run a successful ice cream shop."

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