However, after calling Canon I quickly had a "We're not in Kansas anymore," moment. The Japanese company I thought I was buying from was Canon USA and the experience was also an ocean apart. Keep in mind that I bought the camera because of the telephoto ability and my only option was sending it to a repair facility. Canon also requires customers to receive repairs fixed with used parts or maybe a used camera as a replacement.
"...The Canon Factory Service Center repair facility may repair your product or exchange it for a new or refurbished product of the same model, or for a new or refurbished product of an equivalent model to your product, with the same or additional features. Please note that recovered, remanufactured, repaired and/or recycled parts may be used in connection with such repair..."
Since I was subject to the possibility of a used camera sent to me as a replacement I asked if I could give a credit card deposit and have one shipped to me right away; avoiding the delay of travel time. I was advised my solution is against company policy and they would not make an exception. Canon did offer to pay for the shipping charges after I called them and the person I talked to was polite, albeit without authority to provide a satisfactory solution.All companies have defective products and problems; however, it's how a company takes care of problems and their customers that separates the winners and losers. My wife owns a Toyota van and every time she's had an issue she tells me the same thing afterwards, "I will buy another Toyota." I can't say the same about Canon cameras or stock. CAJ Revenue Quarterly data by YCharts
Before you come to the conclusion that I don't like the stock because of their service strategy, let me stop you. The smartphone I wrote about earlier that I used to take a picture of twin "Greg Jennings" was on a Samsung Galaxy S3. In fact, I don't own one Apple product, and I love Apple stock. I think Apple is one of the top stocks to own right now. Could Apple Become Your Next Bank? to read how bullish I am. On the other hand, I love Facebook, but consistently warned investors to stay away.