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TheStreet Open House

Motor Over To “Macy’s Great American Drive-In” Events To Watch The Smurfs™ Movie In Select Cities Nationwide

This June, get your motor running and enjoy a trip back in time as Macy’s celebrates the 80 th anniversary of the drive-in theater with its own version of the beloved activity, “Macy’s Great American Drive-In.” As part of Macy’s American Icons campaign, Macy’s Great American Drive-In will pay homage to this time-honored family tradition by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

“Macy’s American Icons campaign is an all-star salute to the American way and going to the drive-in theater is a cherished pastime that can be enjoyed by the whole family,” said Martine Reardon, Macy’s chief marketing officer. “There is great magic and excitement in attending a drive-in movie, and with this event, we can bring that experience to families nationwide.”

Throughout the month of June, Macy’s Great American Drive-In will have customers revving up engines across the country as the retailer celebrates a truly American activity, the drive-in theater. In select communities, drive-in events will offer children of all ages the opportunity to attend a screening of the family blockbuster, “The Smurfs” and a sneak peek of the upcoming family comedy, “The Smurfs 2” , in theaters July 31. Starting at dusk, customers can share the movie experience they remember from childhood through pop-up drive-ins at 20 Macy’s locations and on-screen at nine local drive-ins nationwide. To get energized pre-show, attendees are urged to come early for a free evening filled with family-friendly carnival activities, top tunes, delicious treats, giveaways and more. Plus, for events at Macy’s locations, shop Macy’s kids’ department that day, and with any purchase of $40 or more in children’s apparel, customers will receive a Macy's Drive-In lawn chair souvenir to watch “The Smurfs” in style. Parking is available on a first-come, first-served basis. Activities and giveaways vary per location. Visit macys.com/icons for more information about individual events.

Macy’s Great American Drive-In events will take place at the following drive-in locations:

           
-- Ocala Drive-In Theatre Ocala, FL June 21
-- Raleigh Road Outdoor Theatre Henderson, NC June 21
-- Sacramento 6 Drive-In Sacramento, CA June 22
-- Boulevard Drive-In Kansas City, KS June 27
-- Hathaway's Drive-In North Hoosick, NY June 27
-- Shankweiler's Drive-In Orefield, PA June 27
-- Sunset Drive-In Colchester, VT June 27
-- Verne Drive-In Luverne, MN June 27
-- Electric Dusk Drive-In Los Angeles June 30
 

Macy’s Great American Drive-In events will take place at the following “pop-up” locations:

        -- Macy’s Lenox   Atlanta   June 8
-- Macy's Monmouth Mall* Eatontown, NJ June 21
-- Macy's Pleasanton Stoneridge* Pleasanton, CA June 21
-- Macy's Valley View* Roanoke, VA June 21
-- Macy’s West County* St. Louis June 21
-- Macy’s Cool Springs Galleria* Franklin, TN June 22

-- Macy's South Portland

South Portland, ME

June 22
-- Macy’s Woodland Hills* Tulsa, OK June 22
-- Macy’s Florida Mall* Orlando, FL June 25
-- Macy's Downtown Boston Boston June 26
-- Macy's Union Square San Francisco June 27
-- Macy’s Century City Los Angeles June 28
-- Macy’s First Colony* Sugarland, TX June 28
-- Macy's Washington Square* Tigard, OR June 28
-- Macy's Alderwood* Lynnwood, WA June 29
-- Macy’s Coral Square Coral Springs, FL June 29
-- Macy's Ross Park* Pittsburgh June 29
-- Macy’s The Marketplace* Rochester, NY June 29
-- Macy’s West Farms West Hartford, CT June 29
-- Macy’s Woodfield* Schaumburg, IL June 29
 

*These locations will have FM frequency.

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