Over the coming months, Max will roll-out the Cherokee brand at additional store locations. Max, originally launched in 2004 by the Landmark Group, is one of the largest retail conglomerates in the Middle East and India. An established ‘Superbrand,’ the retailer strives to fulfill its brand promise of ‘More Fashion More Value’ to its customers, complementing Cherokee’s own mantra to exceed customer expectations by bringing premium-quality, affordable fashion to the entire family.
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee ®, Carole Little ®, Liz Lange ® and Sideout ®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
Statements included within this news release may contain
forward-looking statements for purposes of the safe harbor provided by
the Private Securities Litigation Reform Act of 1995.
the words “anticipates,” “believes,” “expects,”“may,”“should,” and
similar expressions are intended to identify such forward-looking
Forward-looking statements included in this press
release (including, without limitation, express or implied statements
regarding potential future business development) involve known and
unknown risk and uncertainties that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by such forward-looking statements.
Such risks and
uncertainties, include, but are not limited to,
of global economic conditions, the financial condition of the apparel
and retail industry, adverse changes in licensee or consumer acceptance
of products bearing the Company’s brands the ability and/or commitment
of the Company’s licensees to design, manufacture and market Cherokee,
Liz Lange, Completely Me, Sideout and Carole Little branded products,
the Company’s dependence on Target for most of the Company’s revenues
and the Company’s dependence on its key management personnel.
risks included here are not exhaustive. A further list and description
of these risks, uncertainties and other matters can be found in the
Company’s Annual Report on Form 10-K for Fiscal Year 2013, and in its
periodic reports on Forms 10-Q and 8-K. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. The Company disclaims any
intent or obligation to update any of the forward-looking statements
contained herein to reflect future events and developments.
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