This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Cherokee For Max (Photo: Business Wire)

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced that as of last week the Cherokee brand has launched at 48 Max stores throughout the United Arab Emirates, Kingdom of Saudi Arabia, and Kuwait as part of an exclusive partnership entered into with Max brand in July 2012.
Cherokee for Max (Photo: Business Wire)

Cherokee for Max (Photo: Business Wire)

The debut collection of Cherokee men’s, women’s, and kids’ clothing for Max was designed in California by Cherokee’s internal product design studio. Recognizing the global brand power of Cherokee, Max has invested significant resources into its partnership with Cherokee and the upcoming launch of the brand. The brand launch will be supported by a fully integrated multi-channel marketing and publicity campaign including a combination of Cherokee-branded in-store presentations, social and digital marketing efforts, promotional activities and in-store launch events.

“The unveiling of Cherokee at Max is a perfect example of our 360 degree approach brought to life,” said Cherokee Chief Executive Officer, Henry Stupp. “By leveraging our exceptional in-house team of product designers, marketers, and financial experts, we were able to offer Max a completely turnkey solution. We are proud to debut a collection of men’s, women’s and kids’ clothing fully conceptualized and designed for Max by our talented in-house Cherokee team. We look forward to sharing our family lifestyle brand with Max shoppers and want to thank all of Max’s management for their continued support of the Cherokee brand.”

Mr. Ramanathan Hariharan, CEO, Max Fashions, shared in Mr. Stupp’s excitement, “We are delighted to be able to announce the official launch of Cherokee products in our stores. When we entered into a partnership with Cherokee last July, we were confident that the Cherokee brand would be an excellent addition to our product offering. With the upcoming launch, we remain convinced that Cherokee’s unique design and family-lifestyle appeal will be a hit with our customers as well as reinforce our brand promise, ‘More Fashion, More Value.’

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs