This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Saks Fifth Avenue Unveils New Creative Campaign ‘LOOK’

Saks Fifth Avenue introduces its new creative campaign, LOOK. The creative campaign focuses on the retailer’s reputation as a place of discovery, and will come to life through advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Terron Schaefer, Executive Vice President & Chief Creative Officer of Saks Fifth Avenue explains the inspiration behind the campaign by saying, “Saks is not just a place to buy things—it’s the ideal place to LOOK for what’s new and what’s trending.” He adds, “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

The renewed emphasis on discovery will result in LOOK WHAT’S NEW store outposts featuring emerging designers, MAKING OF A LOOK beauty tutorials in stores, catalogs online initiatives, LOOK CLOSER features focused on outstanding craftsmanship, and a forward-looking array of trends to LOOK out for.

The campaign begins on Tuesday, June 18, with a catalog titled MAKING OF A LOOK. The book, composed entirely of separates, features designer advice on how to put together an effortless ensemble. The tips range from pairing oversize tops with slim pants to mixing up your textures, with interviews and contributions from A-list designers including Michael Kors, Donna Karan, Mary Kate and Ashley Olson, Stella McCartney, Brunello Cucinelli and more. Those insights will also appear in Saks stores, windows and online communications.

The bold geometric graphics of the LOOK campaign were designed by Michael Bierut, Partner at legendary design firm Pentagram. Mr. Bierut is responsible for Saks Fifth Avenue’s iconic logo and has worked with the luxury retailer on several recent campaigns—all featuring the signature Saks black-and-white aesthetic.

Updated packaging will hit floors in August. The creative campaign will live into 2014.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 41 full-line stores in 20 states, five international licensed stores, 66 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs