June 17, 2013
/PRNewswire/ -- Federal-Mogul's (NASDAQ: FDML) innovative Champion
"King of the Road" online contest, which will award a total of
to the owners of the hottest and most interesting rides as judged by voters, is now open for entries at
. The "King of the Road" contest is sponsored by Federal-Mogul's iconic Champion brand of spark plugs, wipers and chemical additives.
To enter, individuals simply need to submit one or more digital images and interesting background information about their vehicle through the "King of the Road" link at
. Members of the Champion online community will vote to determine the winner of each of 10 weekly
prizes. Weekly winners will automatically be entered into the
grand-prize round of voting. Anyone may vote in the contest and participate in other Champion promotions by completing a free registration on the brand's website. First-round voting will begin
, and the first weekly
Champion "King of the Road" will be announced
"We've already heard from members of the Champion community who are excited for this contest to begin," said
, brand strategy manager, Federal-Mogul. "As one of the world's most recognized and trusted brands, it's only appropriate that Champion help celebrate consumers whose passion for performance drives the growth of the motor vehicle industry."
To learn more about the Champion "King of the Road" contest and to look up the right Champion product for any application, simply visit
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.