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PROS To Showcase Big Data Applications At APAC Innovation And Aftermarket Summit In Beijing

PROS® (NYSE: PRO), a big data software company, today announced its sponsorship of the APAC Off Highway Vehicles Innovation and Aftermarket Summit 2013. The event, scheduled for June 20-21 in Beijing, brings together leading experts in the automotive, construction and aftermarket industries to share their experiences and lead discussions on the future for the Off Highway Vehicles (OHV) sector across the Asia-Pacific region.

The event takes place at the Renaissance Beijing Chaoyang Hotel, and includes presentations and seminars on the following themes:
  • The economy in China and the development of the OHV industry in 2013
  • The opportunities for competitive advantage and new market growth areas in the APAC region
  • The potential to increase operational pricing and sales efficiency, and improve aftermarket business
  • The advantages of co-operation with distributors to deliver both new vehicle sales and develop aftermarket business opportunities

“Organizations in the vehicle manufacturing and aftermarket parts industries operate on a global playing field where competition is unyielding,” said PROS Chief Marketing Officer Tim Girgenti. “These international powerhouses are looking for new ways to fuel growth, and big data applications for pricing and sales effectiveness provide incomparable impact. We look forward to sharing best practices, and demonstrating how manufacturers and distributors can monetize their data to outperform.”

“The market conditions in China are rapidly changing, with more focus on aftermarket parts as compared with new sales opportunities,” said Michael Zhang, Commercial Director at Advanced Analytic Services, a PROS reseller partner. “Working with PROS, companies in the automotive sector can dramatically increase their sales growth using big data and prescriptive analytics. At the event, we welcome the opportunities to discuss how companies can use their own big data to improve performance.”

About Advanced Analytic Services

Advanced Analytic Services is an information technology consultancy specializing in Business Analytics, Business Intelligence (BI), Data Warehousing, Big Data Platforms and Enterprise Performance Management solutions in Greater China and Southeast Asia. Hundreds of multinational clients, including over 200 Fortune 500 companies, count on Advanced Analytic Services to integrate and analyze information to evaluate business performance and drive enterprise value growth. For more information visit

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimise sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has completed over 600 implementations of its solutions in more than 50 countries. The PROS team comprises more than 700 people around the world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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