June 17, 2013
- SYNC ® and MyFord Touch ® sold on nearly 80 percent of 2013 Ford vehicles, double the sales mix of infotainment systems sold with Toyota and Honda vehicles, and up from 68 percent in 2012; MyFord Touch mix of 55 percent increased from 12 percent in 2012
- Customers with vehicles equipped with MyFord Touch have a higher rate of satisfaction with overall vehicle quality for most models compared to those that do not have the advanced infotainment system
- Ford customers cite voice command and touch screen features as top purchase drivers much more often than competitors; Ford Escape owners prioritize them twice as much as the segment average
- Ford improves MyFord Touch quality by more than 50 percent since launch, plans another upgrade in summer 2013
voice-controlled connectivity and MyFord Touch
touch screen technologies are attracting more customers and selling at a much higher rate than competitors, as MyFord Touch helps drive higher customer satisfaction with vehicle quality.
Combined, SYNC and MyFord Touch are sold on 79 percent of new 2013 Ford vehicles, double the rate of Toyota and Honda vehicle infotainment systems and up from 68 percent in 2012. This includes a MyFord Touch mix of 55 percent from 12 percent in 2012.
SYNC and MyFord Touch connectivity technologies – launched in 2007 and 2010, respectively – remain a competitive advantage as customers cite voice control and touch screens as top purchase drivers much more often than competitors. For example, 53 percent of 2013 Ford Escape owners say the touch screen is a top purchase reason compared to a 22 percent segment average.