This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Jay Z, Apple TV: Tim Cook Needs to Get His Head Out of His ...

NEW YORK ( TheStreet) -- In last week's Will Apple Ever Release a New Product I buried the lead.

The question -- What the hell happened to Apple (AAPL - Get Report) TV? -- must come to the forefront. It's shocking that few people press Cook on the issue. Steve Jobs had things figured out, yet the living room remains an area of interest, according to Cook.

Innovation at Apple these days equals the SVP of Worldwide Marketing cursing in a room of Kool-Aid drinkers about a product that hasn't even been released yet and, relatively speaking, nobody will buy.

Then, there's this ...

Not necessarily a game changer? Not at all. Not for Samsung. Not for Apple. It's one of those things we must consider in the big picture for both companies going forward.

My friend on Twitter, Nick Cicero called it "lifestyle marketing."

Here's the deal.

Tim Cook is not Steve Jobs. Nobody is. So, yes, without a doubt, Apple must change. It has to. Because it can't be the same way it was under Jobs. That's just not possible.

But change is not dividends and buybacks, an iPhone trade-in program, different size iPhones, multi-color iPhones and the false bravado we saw at the Worldwide Developers Conference. Apple must honestly consider what it lost when Steve Jobs went away and change in these areas.

While it can still advertise on the back cover of magazines -- as it always has, with or without Jobs-- it can no longer get on the front cover. At least not the way it once did. Fortune's Adam Lashinsky wrote about this in his book, Inside Apple. Jobs took care of getting Apple the priceless and free advertising appearances on the front cover bring. Practically anybody can buy space on the back of the magazine; getting on the front cover consistently takes something special.

As such, in the absence of this, Apple needs to think different. How do we create the spectacle like Jobs used to, but in our own way? That's what Jobs meant when he (reportedly) said, Don't ask what I would do, just do what's right. He didn't mean, throw everything I built the company on out the window and do it your way.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $116.73 7.20%
GOOG $691.02 -2.10%
TSLA $247.54 -1.60%
YHOO $36.59 -0.97%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs