Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional and affordable marketing products and services to business owners, today announces a partnership with SCORE, a network of over 11,000 experienced U.S. business mentors who helped start over 37,000 businesses in 2012 alone. The partnership between SCORE and Vistaprint will help business owners who operate businesses with fewer than nine employees to professionally promote their businesses through insight, inspiration and guidance tailored to their specific needs and based on best practices from their peers.
The partnership with SCORE provides Vistaprint the opportunity to leverage its extensive customer base and broad marketing footprint to raise awareness for resources available through SCORE and ultimately help these business owners become more effective marketers. Vistaprint will work with SCORE to create content on relevant topics that will be available in the form of articles, videos and webinars. Vistaprint, in conjunction with SCORE, will also create a downloadable educational resource for SCORE’s mentors to use when meeting one-on-one with business owners.
“Through our customer insight research, we know millions of independent business owners across the US are searching for a trusted source of practical marketing advice that is relevant to them. Much of the marketing resources available today are geared to larger businesses that have bigger teams and more budget,” said Don LeBlanc, chief marketing officer for Vistaprint. “We have gained valuable insight from a marketing perspective through years of serving these business owners. Vistaprint is uniquely qualified to equip the SCORE mentors with tools relevant to these business owners who have limited time, limited budget and limited marketing savvy.”
“We are excited to have insight into the marketing needs of small business owners, which Vistaprint has gained from serving their customer base of over 15 million business owners,” said Ken Yancey, CEO of SCORE. “This enables SCORE to connect to a group of businesses who are underserved in the marketplace. Our clients will have access to actionable learning tools that will help small business owners build a professional image and ultimately support their goals, whether growing or maintaining their business.”