NEW YORK, June 14, 2013 /PRNewswire/ -- HBA Global is pleased to announce that star of Bravo's hit series, Real Housewives of New Jersey, Jacqueline Laurita, will be its celebrity presenter at its IPDA Awards Reception on Wednesday, June 19 th in New York. Jacqueline Laurita, a licensed cosmetologist, is also founder of Altruistic Beauty, www.altruisticbeauty.com, a new beauty site designed to inspire, educate, and share beauty secrets to enhance ones beauty from the inside and out.
HBA Global Expo & Conference is the leading product development event for the cosmetics, fragrance, hair care, personal care and skin care industries, taking place June 18-20 at the Javits Center in New York. Its annual International Package Design Awards (IPDA) recognizes the year's most outstanding packaging in several product categories and lines of distribution. Brands that are finalists in the IPDA Awards include L'Oreal Paris, Stila, Olay, Flower Beauty, Lisa Hoffman Beauty, Dove, MAC, Pop Beauty, Urban Decay, Yves Rocher, Clayspray, Peter Thomas Roth, MDSolarSciences, and more.Jacqueline Laurita,will also present " Shaking up the PR Model, the New Wave of Gaining Market Share for Independent Brands," on Wednesday, June 19 at 12:30 p.m. in the Trends Sport Theatre at HBA Global with Suzanne Summers, Co-Founder of Skybox Industries. In this special presentation Suzanne will share real case studies of how independent brands gained market share in a highly competitive environment and will talk with Jacqueline Laurita on how using Twitter has successfully elevated several indie brands. Together, they will offer real insight on how the model of PR has taken on a new form with the rise of reality television, social media, and what tactics are no longer relevant. In addition to the category winners being revealed at the IPDA Reception starting at 4:30 p.m., Jacqueline Laurita will also announce the winners of the IPDA People's Choice Award. For the past several weeks, Facebook fans from all over the world have been able to vote for their favorite beauty and personal care packaging design. Voting ends on Wednesday, June 19 th at 2:00 p.m. To vote in IPDA Facebook campaign go to: www.bit.ly/ipda2013 For more information on HBA Global and to register to attend go to www.hbaexpo.com. Follow HBA Global @hba_events; #HBA2013