June 14, 2013 /PRNewswire/ -- Global public relations agency and leading communications consultancy
Ketchum took home nine Silver Anvil Awards at last night's award ceremony in
New York, which is sponsored by the Public Relations Society of America and recognizes the best in strategic public relations planning and execution. Ketchum won more awards at the event than any other firm, and it continues its record as the agency with the most Silver Anvil wins since the program's inception, with a total of 145. In addition, Ketchum and maslansky + partners' work with the U.S. Farmers & Ranchers Alliance on the "Food Dialogues" campaign won four Silver Anvils.
Rob Flaherty, senior partner and chief executive officer of Ketchum, said: "It is fitting that as we celebrate Ketchum's 90th anniversary, our clients are recognized with nine award wins tonight. The Silver Anvils are the top honor in the U.S. public relations industry, and we are so pleased that our clients continue to be recognized in such a distinguished forum. The Silver Anvils pay tribute to professional skill, creativity and resourcefulness, which are three traits Ketchum prides itself on having espoused throughout our 90-year legacy and continues to exemplify every day to service the needs of our clients."
Ketchum's client work was shortlisted across 15 categories, from community relations to integrated communications to reputation management.
Ketchum and its clients won Silver Anvil awards in the following categories:EVENTS AND OBSERVANCES SEVEN OR FEWER DAYS – ASSOCIATIONS"From The Big Apple to The Sunset Strip, America's Farmers and Ranchers Are Leading The Food Dialogues" U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners INTEGRATED COMMUNICATIONS – ASSOCIATIONS"From The Farm Belt to Facebook and Beyond, America's Farmers and Ranchers Are Leading The Food Dialogues" U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS: FOOD AND BEVERAGE"Hershey's Simple Pleasures® Chocolates Summer of Sweet Independence TM" Hershey's with Ketchum INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS: PACKAGED GOODS"Rock 'n' Advil Stories Campaign Drives Consumer Engagement and Sales" Pfizer Consumer Healthcare with Ketchum ISSUES MANAGEMENT – ASSOCIATIONS AND NONPROFIT ORGANIZATIONS"From East to West and Everywhere in Between, America's Farmers and Ranchers Are Leading The Food Dialogues" U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners MARKETING BUSINESS-TO-BUSINESS – PROFESSIONAL AND FINANCIAL SERVICES"Expanding Main Street – Chase's Mission Small Business with LivingSocial" Chase with Ketchum MARKETING CONSUMER PRODUCTS – NON-PACKAGED GOODS"Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Santa Fe" Hyundai Motor America with Ketchum MARKETING CONSUMER SERVICES – TRAVEL, TOURISM AND HOSPITALITY"DoubleTree by Hilton's Little Things Project Brightens Travel Experiences Nationwide" DoubleTree by Hilton with Ketchum, Gensler, Digital Royalty, OMD, Decibel Management and Laird REPUTATION AND BRAND MANAGEMENT – ASSOCIATIONS" From East to West and Everywhere in Between, America's Farmers and Ranchers Are Leading The Food Dialogues" U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners