NEW YORK, June 14, 2013 /PRNewswire/ -- Global communications leader Porter Novelli announced today it won a Silver Anvil for "California Almonds Bring Big Crunch to the Research Chef Association (RCA) Annual Meeting" on behalf of the Almond Board of California in the Marketing: Business-to-Business Products category. The awards were announced at a ceremony held on June 13 in New York.
Presented by the Public Relations Society of America (PRSA), the Silver Anvil honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
"What is so exceptional about this program is that it not only raised significant awareness of the taste and versatility benefits of almonds among a critical audience of research chefs, but that it drove the addition of almond-based menu items to national chain restaurant menus," said Karen van Bergen, CEO, Porter Novelli. "This is the epitome of what we work to achieve for our clients – clear business impact that is even greater than expected."
About Porter Novelli Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc. About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. Contact: Catherine Sullivan Catherine.Sullivan@porternovelli.com 212.601.8315 SOURCE Porter Novelli