June 14, 2013
/PRNewswire/ -- Global communications leader
announced today it won a Silver Anvil for "California Almonds Bring Big Crunch to the Research Chef Association (RCA) Annual Meeting" on behalf of the Almond Board of
in the Marketing: Business-to-Business Products category. The awards were announced at a ceremony held on
Presented by the Public Relations Society of America (PRSA), the Silver Anvil honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
"What is so exceptional about this program is that it not only raised significant awareness of the taste and versatility benefits of almonds among a critical audience of research chefs, but that it drove the addition of almond-based menu items to national chain restaurant menus," said
Karen van Bergen
. "This is the epitome of what we work to achieve for our clients – clear business impact that is even greater than expected."
About Porter Novelli
is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries,
delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing,
heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people –
makes them believe.
For additional information, please visit
is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.