Jamba Juice Company, a leading healthy, active lifestyle brand announced today its appreciation for the recognition of its SVP and Chief Brand Officer Julie S. Washington, who was recently named among the winners of the Bay Area Marketers that Matter™ Award. Created by The Sage Group and sponsored by The Wall Street Journal, the Marketers That Matter™ award honors exceptional marketers who are transforming consumer engagement, utilizing big data, and impacting product definition by implementing creative and successful marketing strategies and tactics to create measurable results. Finalists included senior marketers from some of the Bay Area's most well-known brands alongside marketers from fast-growing, up-and-coming companies that span a number of industries.
Ms. Washington shared the top award in the business-to-consumer (B2C), large company category, with Antonio Lucio, Chief Brand Officer of Visa. Ms. Washington joined Jamba in 2010 and has since led the company’s marketing efforts, which have greatly expanded consumer awareness and engagement with the brand. Under her leadership, the company has seen its Facebook presence expand to over 1.6 million followers, updated its online and mobile visibility to become more consumer-relevant and enjoyed development of a multi-million dollars CPG business.
Leveraging the extensive marketing experience she acquired at global CPG companies including Proctor & Gamble, Nestle Purina, Gillette, and Luxottica Retail, Julie Washington is playing a significant role in Jamba’s journey toward becoming a global brand.
“We are pleased to see Julie being recognized by the industry”, said James D. White, chairman, president and CEO of Jamba Juice. “She is an outstanding and inspiring leader whose passion for excellence and results never wavers”. True to her passion for positively affecting those she touches, Ms. Washington accepted the award as a token of recognition for her team, graciously thanking The Sage Group for “Jamba’s award”. “I am proud to accept this prestigious award on behalf of the Jamba team”, she said, “I am honored to have my name associated with such a notable group of leaders from the many great companies that were also recognized. 2013 marks the inaugural year of the Marketers That Matter™ Awards and ceremony.