This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Dos Equis And Havas Worldwide Win Sustained Success Effie

Stocks in this article: HAV

NEW YORK, June 14, 2013 /PRNewswire/ -- Havas Worldwide New York and Heineken USA are proud to announce that The Most Interesting Man in the World campaign for Dos Equis won a Gold Effie Award in the category of Sustained Success.  The Sustained Success Effie is awarded to brands that not only demonstrate outstanding communication effectiveness, but have proven the power of their campaign by sustaining that success for five or more years.

Havas Worldwide New York and Heineken USA shared the category with Ogilvy & Mather's work on behalf of Unilever Canada, "Hellmann's Real Food Movement" which earned a Bronze Effie Award.

The Most Interesting Man in The World was launched by Heineken USA and Havas Worldwide New York (then Euro RSCG New York) in 2007.  After proving successful in local markets and budding national recognition, the brand took the campaign national in 2009.  Since then, Dos Equis and Havas Worldwide New York have reached a number of milestones in their work together.  In 2011 Dos Equis became the first beer brand in the world to reach 1 million fans on Facebook, the campaign spawned countless memes and parodies, and during the five years this campaign has been running, volume growth increased by 111 percent.  While the Mexican beer category declined overall, Dos Equis showed consistent growth.

"To achieve an Effie Awards finalist status or trophy means that a marketing communications effort worked.  The Sustained Success Effie is one of our top honors because it recognizes campaigns that continue to work, year after year.  To achieve Sustained Success, a campaign must adapt to changes in the marketplace without losing the core creative elements that made it successful," Mary Lee Keane, President of Effie Worldwide. "The Most Interesting Man in the World helped Dos Equis drive healthy double-digit growth during widespread category decline, all while firmly ingraining Dos Equis in popular culture."

"Success is tough in any category; and even more so in the beer category.  Sustained success is simply remarkable.  There can be no higher honor for the client-agency team than to be honored for continued year-on-year success," said Matt Ryan, Co-Chairman Havas Worldwide New York, President Global Brands Havas Worldwide

This is the second year in a row that Havas Worldwide has been awarded in the Sustained Success category. Last year Havas Worldwide Tonic's VESIcare was the first ever health and wellness brand to win in this category.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,614.81 +215.14 1.31%
S&P 500 1,941.28 +37.27 1.96%
NASDAQ 4,419.4780 +103.4040 2.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs