This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Brooklyn Gathering Holds Promise of NExT Big Thing

The product craze -- single-gear bicycles, designer pizzas, handmade furniture -- has opened certain segments of north Brooklyn culture to easy ridicule but it hasn't dampened the borough's particular entrepreneurial spirit.

"Brooklyn has really catalyzed the movement around DIY and technology," said David Gilboa, one of the co-founders of the popular eyeglass maker Warby Parker, which was started three years ago in Philadelphia but moved to Manhattan to access a wider scope of talent.

"As the world has moved to more mass-produced goods, there's become a desire from a lot of people to express their creativity through making products themselves, and also a demand from consumers to own unique handmade goods," Gilboa said.

That drive has helped create food-service specialists such as Plated, Sweet Roots and the chef-for-hire service, KitchenSurfing, another Union Square Ventures investment, as well as the 3D printing company MakerBot. Other Brooklyn-based companies have aimed to try to make the world a slightly better place -- the health care procurement provider Sheerpa, and Tough Mudder, the Brooklyn-based fun-loving experience-focused physical adventure event organizer that has grown into a $130 million business in three years from the humble beginnings of a $20,000 loan.

"Brooklyn is the antidote to Manhattan, it doesn't have people walking around in suits, taking themselves a little bit too seriously," said Guy Livingstone, a former London-based corporate lawyer, who started Tough Mudder with his childhood friend, Will Dean, a Harvard Business School graduate. "There are a lot of people looking for the antidote to all of that, and that's Brooklyn, and it's also what our company offers as well. We're very glad to be here."

Tough Mudder employs about 140 people in Brooklyn's Dumbo neighborhood, and operates offices in London and Munich with Melbourne on the way, Livingstone said.

Of course, Brooklyn's start-up scene would probably look a lot like Austin or Portland, Ore., if it wasn't adjacent to Manhattan, a point O'Donnell, himself something of a start-up, often mentions while adding that he takes as many meetings in Brooklyn as he does in Manhattan. (Queens, not so much.)
3 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
FB $93.15 -4.00%
AAPL $122.08 -0.74%
GOOG $624.84 -1.10%
TSLA $263.87 0.02%
YHOO $37.38 -0.77%

Markets

Chart of I:DJI
DOW 17,688.16 -63.23 -0.36%
S&P 500 2,098.41 -10.16 -0.48%
NASDAQ 5,079.41 -32.3230 -0.63%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs