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Japanese Companies Eye SEAFIE To Reach Out To ASEAN Market

KUALA LUMPUR, Malaysia, June 13, 2013 /PRNewswire/ -- Japanese furniture and furnishing companies have announced participation at the inaugural Southeast Asia Furniture & Interiors Import-Export Exhibition ( SEAFIE) vis-a-vis opportunities surrounding the rapidly-growing and affluent ASEAN market.  This four-day business-to-business trade show is estimated to cover 45,000 sqm and showcase international mid- to high-end brands of home furniture, interior design products and soft furnishings.  SEAFIE takes place from 13-16 September at the Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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"We are looking at SEAFIE as a start to get into the ASEAN market. We are seeking to develop new products and expand exports not only to ASEAN but also to the whole of Asia," said Mr. Takahiro Nagano, President of Nagano Interior Industry Co Ltd which produces living room and dining furniture.

Mr. Yoshitaka Nyudo of Airos Japan Co Ltd, a country style pinewood furniture exporter said: "We want to expand markets outside Japan and given the Organiser's strong track record, we anticipate SEAFIE to be the bridge for meeting new business partners and set up a network of contacts in Southeast Asia.  We expect to build up business opportunities with interior decorators, housing developers and furniture manufacturers as well."

Industry publisher Mr. Abeno Ikuzo, CEO of Toyo Furniture Research Co Ltd said Japanese companies has to consider the dynamic ASEAN market and SEAFIE can be the start of more Japan-made furniture to enter the regional market.

He said the staging of SEAFIE in September is good timing for his country's buyers to place orders because Japanese families purchase furniture and furnishings in February and March. 

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