This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Best Buy Turnaround Plans Solidify With Windows Store

NEW YORK ( TheStreet) -- Best Buy's (BBY - Get Report) efforts to breathe new life into its stores appear to be gaining traction after the big box retailer unveiled a Windows Store partnership with Microsoft (MSFT - Get Report) that mirrors a similar concept it's already rolled out with Samsung.

On Thursday, Best Buy said it will create Windows stores within 500 of the company's U.S.-based outlets and another 100 in Canada, in a partnership with Microsoft that may help drive increasing consumer interest in products such as the Microsoft Surface, Windows Phone, Xbox and Microsoft's PC ecosystem.

Best Buy shares gained over 2% in Thursday trading and closed at $27.56.

For tech giants such as Microsoft, Samsung and even Apple (AAPL - Get Report), Best Buy store-in-store concepts increasingly appear a way to ensure new tablet, smartphone and PC products get the promotion they need with consumers.

Best Buy, the nation's top retailer, also sees a benefit from such store-in-store arrangements because it helps to bolster consumer experiences and the company's overall service, potentially helping to differentiate its brick-and-mortar outlets from online competition in Amazon (AMZN) and discounters such as Wal-Mart (WMT) and Costco (COST).

The Windows store-within-a-store concept is similar to a partnership Best Buy unveiled with Samsung in April and which is all but complete, according to company spokesperson Jon Sandler.

Like Samsung stores, the Windows Store will contain a mix of Best Buy sales staff and specialists directly from Microsoft.

Windows Stores will have 1,200 Microsoft trained sales associates, according to a press release. Such specialization could be beneficial to both Microsoft in getting its Windows 8 operating system a critical mass, and in helping to revive some slumping businesses at Best Buy.

For instance, while tech critics have generally found Microsoft's Windows 8 operating system to be a compelling challenge to Apple's iOS and Google's Android, they have also lamented it is a confusing interface. Having trained specialists in Best Buy, the biggest point of contact between many hardware manufacturers and the consumer, could help to familiarize the software.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $128.46 0.00%
BBY $38.10 0.00%
GOOG $558.40 0.00%
MSFT $43.85 0.00%
NOK $8.01 0.00%

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs