"The IAB and Winterberry Group study provides evidence of the needs of advertisers and agencies to effectively leverage Omnichannel marketing," said Michael Parkes, SVP of North American Sales for Adconion Direct. "Adconion Direct's expansive cross channel platform draws in vast amounts of data from display, video, mobile, email and social. Our platform enables us to understand audiences better, target more efficiently and make Omnichannel campaigns possible."
About Adconion Direct Adconion Direct is a global provider of cross channel digital advertising solutions, delivering performance at scale for advertisers across display, video, mobile, email and social channels. The cross channel platform is powered by an end-to-end proprietary technology solution and audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices for brands.
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SOURCE Adconion Direct