Bushmills Live video: http://www.youtube.com/watch?v=ZjyzNFGuRmoTo launch the festival, Bushmills commissioned some good friends who are artisans to make a 3D art installation that depicts the Bushmills Live poster using materials inspired by the handcrafted whiskey and music at the heart of the festival. The master craftsmen who cemented their friendship when creating the stage set for a hugely popular American television epic that was filmed in Belfast – used 254 casks, 250 bottle tops, 30 bottles of whiskey, five metres of AMP wiring and four guitars to handcraft the 10ft by 16ft installation artwork.
ABOUT BUSHMILLS IRISH WHISKEYWith a heritage rooted in authenticity and quality, Bushmills Irish Whiskey is produced, aged and bottled at Ireland's oldest working distillery in the village of Bushmills in County Antrim on the far north coast of Ireland. The Old Bushmills Distillery uses 100% malt barley to make triple distilled malt whiskey, which is what creates the rich, mellow and distinct flavour that is the house style. The Bushmills portfolio includes: Bushmills Irish Whiskey; Black Bush, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and now Bushmills Irish Honey.
ABOUT DIAGEODiageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.Celebrating life, every day, everywhere.