Cambio, one of AOL’s leading entertainment destinations, today announced a partnership with Ustream to serve as a live video streaming partner for this year’s Bonnaroo Music & Arts festival in Manchester, TN. Beginning today, in addition to streaming the music festival live, Cambio will be producing on-site programming (exclusive artist interviews, fan experiences, real-time photo galleries) to surround and enhance the online experience. This program follows Cambio’s highly successful, recent partnership with Billboard Magazine to serve as the exclusive live-stream partner for the Billboard Music Awards.
“Bonnaroo is a premier music festival in the country and so I am pleased to be partnering with Ustream on this initiative,” said Keith Wortman, Co-founder & President of Cambio. “This partnership enables Cambio to continue to set the bar in bringing the best music and entertainment content to our millions of users.”
"This is the first time viewers everywhere will have access to the lineup of Bonnaroo performances through Ustream's interactive, socially integrated platform – so we want to ensure as many music fans as possible get the chance to check out their favorite bands," said Brad Hunstable, CEO of Ustream. "Cambio’s unique mix of content will offer music fans a highly engaging experience, enriched by the global community at their fingertips through our Social Stream during the webcast.”
This year’s Bonnaroo features acts including Paul McCartney, Mumford & Sons, Tom Petty & the Heartbreakers, BJÖRK, R. Kelly, WU-TANG CLAN, Daniel Tosh, The Lumineers, Macklemore & Ryan Lewis and many more. The festival runs from today through Sunday, June 16. Cambio’s live-stream, coverage and exclusive content can be experienced via all digital platforms and devices at cambio.com/bonnaroo.About Cambio Cambio is the ultimate entertainment platform super-serving news, video, live events and social media with the biggest stars in TV, movies, music and pop culture. Through original video programming, immersive experiences, and deep social integration, Cambio continues to be a premiere online destination for top brand sponsors and content creators to engage and connect with the global millennial audience.