This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New ExactTarget Research Finds 31% Of Online Canadians Are More Likely To Purchase After Following A Brand On Twitter

More than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter, according to a new study released today by global digital marketing leader ExactTarget (NYSE:ET).

Based on a survey of more than 1,300 online Canadian consumers (ages 18 and older), the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online.

Key findings from ExactTarget’s Digital North, the latest in ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series, include:

  • Email
    • 93 percent of online Canadian consumers subscribe to at least one email marketing program
    • 44 percent of consumers that subscribe to a brand’s email program have made a purchase after receiving an email marketing message
    • 89 percent of consumers report checking email at least once daily
  • Facebook
    • 61 percent of online Canadian consumers have liked a brand or company on Facebook
    • 24 percent of consumers (ages 25-34) on Facebook have made a purchase after receiving a marketing message on Facebook
    • 48 percent of Facebook users (18-34) report checking Facebook compulsively throughout the day
  • Twitter
    • 13 percent of online Canadian consumers have followed a brand on Twitter
    • 47 percent of Canadian Twitter users follow brands to keep up with a company’s products, services or offerings
    • 5 percent of consumers on Twitter have made a purchase after receiving a marketing message on Twitter

“Canada is among the most digitally connected countries we’ve surveyed which creates a tremendous opportunity for marketers to connect with Canadian consumers across the channels they use most- email, Facebook and Twitter,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our Digital North research offers exclusive insights into why and how consumers engage with brands online, equipping marketers with the necessary tools to optimize digital engagements and fuel business results.”

The debut of the research follows ExactTarget’s launch of similar studies in the U.S., U.K., Australia, Brazil, Germany and France. Together, the research provides global marketers new insight into how consumers around the globe interact with brands across email, Facebook and Twitter.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,943.81 +28.74 0.17%
S&P 500 1,967.57 +2.89 0.15%
NASDAQ 4,415.49 +19.2860 0.44%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs