Digital Benefit Advisors (
), a division of Digital Insurance, the nation’s largest and most technologically advanced employee benefits-only agency, is launching Digital Benefits Marketplace, a private exchange to help employers of all sizes control rising benefits costs through defined contributions and fostering consumer engagement. The sophisticated marketplace will offer a comprehensive array of benefits, as well as a consumer experience unlike anything yet available.
Digital Insurance appointed DBA Managing Principal Bob Gaydos to spearhead this initiative and coordinate the roll out, naming him national director of private marketplaces. In his new role, Gaydos will work closely with Digital’s leadership, carriers and technology solutions to drive adoption.
“Our private marketplace sets the stage for the next evolution in the benefits industry,” says Mike Sullivan, Digital’s executive vice president and chief marketing officer. “As employers try to control costs and employees assume greater financial responsibility for health insurance, our nation is moving toward a consumer-driven system.”
Digital already has the infrastructure, operational capability and distribution system to effectively launch and manage private marketplaces in multiple states for an employer segment that most of the industry neglects: both middle market and small employers. The company is negotiating with health insurance carriers in additional states, as well as providers of ancillary and voluntary products. Offerings will include health, life, disability, accident, critical illness, long-term care, dental and vision insurance, along with other products and services.
Digital’s focus is on a differentiated consumer experience that is a harbinger of things to come in the health care arena. Digital’s marketplace will become a true online storefront with a comprehensive range of policies and plans from multiple carriers -- and one crucial element that others lack: a call center with licensed customer advocates to guide individuals through the selection process.
“We know from 13 years of experience that complex benefits decisions require support from knowledgeable personnel,” explains Sullivan. “Our company has invested in technology that enables us to efficiently focus on providing a superior level of service to any size employer. Our view is that we have built a capability and cost advantage that will drive our competitive value well into the future.”