Samsung, HTC and other device makers have demonstrated that there is a market for larger smartphones, especially in China. Apple's iPhone 5 is the smallest smartphone among the newest set, at 4-inches.
This comes as Apple accounted for the highest market share in the U.S. ,according to comScore, with 39.2% of the handset market.
Apple has clearly felt the pressure to show innovation to the marketplace and Wall Street, as its stock has come well off the highs. in Apple's Worldwide Developers Conference keynote address, Apple senior vice president of marketing Phil Schiller showed off the new Mac Pro. "Can't innovate anymore, my ass," Schiller said, clearly referencing the innovation concerns.
Shares have fallen 18.8% year to date, and are down 34.58% since the introduction of the iPhone 5 in late September.AAPL data by YCharts
Apple shares were lower in premarket trading, off 0.27% to $431.02. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Chris_Ciaccia