This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tudou Video Festival Empowers UGC Talents With Sponsors And Marketing Support

BEIJING, June 13, 2013 /PRNewswire/ -- In a high-spirited ceremony at the Tudou Video Festival, (subsidiary of Youku Tudou Inc., NYSE: "YOKU") unveiled a series of measures to boost its commitment to user-generated content, including an innovative new fund that will empower its UGC talents by connecting them with sponsors to launch their careers onto a larger platform.

The fund, first sponsored by corporations like Deerway, Ford, and DHL, will help Tudou's talents by providing multi-faceted support as they attempt to translate their Tudou fame into more lucrative and sustainable success on mainstream media platforms. The fund will commission branded content productions, while also providing seed money for more offbeat, experimental creations.

Tudou also announced that it will upgrade its revenue sharing plan, expanding eligibility to a wider range of talents. Users who apply and are accepted to the revenue sharing program will receive extensive financial, technical, and marketing support, including having their videos prioritized in search results on Tudou.

In addition to the awards ceremony, the sixth-annual Tudou Video Festival featured a live exhibition of video projects from more than 100 contributors – 71 talented amateurs and 22 professional filmmakers. Attendees of the festival traveled booth-to-booth to explore the high-quality original content, then voted on four awards: Best Project, Best Marketing Potential, Most Creative, and Crowd Favorite. Each award included a cash prize. Among the 1,700 delegates to the Festival were noted filmmaker Peter Chan; trendsetting TV producer Wang Weizhong; Gao Feng, the vice president of CCTV; Yong Younchul, the Chairman of the Busan International Short Film Festival; Roger Garcia, the Executive Director of the Hong Kong Film Festival; and Endo Hitoshi, producer of the Japanese TV drama Shinya Shokudo.

Hailed as China's Sundance, the Tudou Video Festival has always been Tudou's signature event for promoting and incubating UGC talents. Last year's Festival award winner Always Wet went on to create the talk show "Speak Out," which racked up 35 million views on Tudou. This year's festival, held on June 8 th at the foot of the Great Wall, hit historic heights, attracting 20% more entries than last year. Tudou put out a call for submissions in February and over the next few months received a staggering 18,000 entries, from which 200 finalists were selected. All of the festival entries together have earned more than 200 million views on Tudou since they were released.

Since its August 2012 merger with Youku, Tudou has been working on further strengthening its independent, free-spirit reputation. Weidong Yang, President of Tudou said, "This festival represents the beginning of Tudou 2.0. We will continue to deliver the youthful, fresh content that our users love, while also crafting a more interactive, social, and business-minded Tudou experience. The 2.0 strategy means that we will fully support our users as they work to get their voices heard on mainstream network media platforms."

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view, and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."

CONTACT:  Jean ShaoDirector of International Communications Tel: (+8610) 5885-1881 x7128Email:

Ryan CheungCorporate Finance DirectorYouku Tudou Inc.Tel: (+8610) 5885-1881 x6090Email:

SOURCE Youku Tudou Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,812.19 +19.51 0.11%
S&P 500 2,089.14 +2.55 0.12%
NASDAQ 5,102.8080 +0.33 0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs