In driving forward the "Future of Incentives" Challenge, The B Team will work with partners to develop new corporate and employee incentive structures and to identify and map both positive and harmful subsidies. This will help to shift market and business behavior towards incentives that maximize social, environmental and economic benefit."Positive market incentives operating in the public interest are too few and far between, and are also up against a seemingly never-ending expansion of perverse incentives and lobbying," said Mo Ibrahim, "There are models that can help change this and we will work to create new incentives in dialogue with businesses, the social sector and governments."
Richard Branson And Jochen Zeitz Reveal The B Team Leaders And Kick-start A Plan B For Business
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