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Richard Branson And Jochen Zeitz Reveal The B Team Leaders And Kick-start A Plan B For Business

In a live online broadcast to over 500 hundred gatherings in more than 115 cities around the world, The B Team Leaders also issued a joint Declaration today (, acknowledging key global problems such as growing inequality, unemployment and the unsustainable use of natural resources. The group commits to accelerating a movement of leaders around the world driven by a better way of doing business.  

"Today we want to start a global conversation on a "Plan B" for business," said co-founder Sir Richard Branson, "We are working with government agencies, the social sector, and business leaders to help get on top of some of the world's seemingly intractable challenges. We are keen to listen, learn and share with others to build businesses that do what's right for people and the planet."

"Business is integral to society, but it has also created most of the negative environmental challenges of this century," co-founder Jochen Zeitz said today, "The B Team will help to catalyse a shift away from the existing short-term, unsustainable mindset, towards the long-term interest of people, the planet and the wider economy. Tackling these three challenges is a starting point for a "Plan B" to form."

"The Future of Leadership" Challenge will seek to accelerate a new kind of inclusive leadership underpinned by a moral compass of being fair, honest, positive and creative ( This is founded on cooperation and will be aimed at generating long-term value for society, the economy and the environment.

"The evolution of business leadership away from a focus on short-term profits is essential for the future generation of leaders," said Arianna Huffington. "We need a "Plan B" for the way business is managed, starting with leadership more committed to well-being, wisdom and sustainable business success. The only way to enjoy a long-term healthy bottom line is with a workplace that supports the well-being of employees. We want to accelerate that shift by putting the spotlight on business leaders at the forefront of this movement and connecting them with each other."

The "Future Bottom Line" Challenge seeks to accelerate a move away from single-minded financial "short-termism", towards a focus on the long term, and will aim to expand corporate accountability beyond financial gains to include negative and positive contributions to the economy, environment and society.

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