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TheStreet Open House

Richard Branson And Jochen Zeitz Reveal The B Team Leaders And Kick-start A Plan B For Business

LONDON, June 13, 2013 /PRNewswire/ --

The B Team, a global non-profit founded by Sir Richard Branson and Jochen Zeitz, revealed its starting line-up of business leaders today. They will work together to deliver a new way of doing business that prioritises people and planet alongside profit - a "Plan B" for businesses the world over.

The leaders joining The B Team founders Sir Richard Branson and Jochen Zeitz are:  

  • Shari Arison, Owner, Arison Group
  • Kathy Calvin, President and CEO, United Nations Foundation
  • Arianna Huffington, Chair, President & Editor In Chief, The Huffington Post Media Group
  • Mo Ibrahim, Founder, Celtel
  • Guilherme Leal, Founder & Co-Chairman, Natura
  • Strive Masiyiwa, Founder & Chairman, Econet Wireless
  • Dr. Ngozi Okonjo-Iweala, Coordinating Minister for the Economy and Minister of Finance, Government of Nigeria
  • François- Henri Pinault, CEO & Chairman, Kering
  • Paul Polman, CEO, Unilever
  • Ratan Tata, Chairman Emeritus, Tata Group
  • Zhang Yue, Founder and Chairman, Broad Group
  • Professor Muhammad Yunus, Chairman, Yunus Centre
  • Dr. Gro Harlem Brundtland, Deputy Chair, The Elders (Honorary Leader)
  • Mary Robinson, Secretary, The Elders and President, Mary Robinson Foundation - Climate Justice (Honorary Leader)

The initial "B Leaders" have been selected by a global network of advisors. They have come together as a group of committed business leaders to use their collective voice to help engage other leaders and will act as a catalyst to help deliver "Plan B". They will work with partners to break down entrenched barriers and ensure there is a clear way forward.

The B Team will address three initial Challenges: "The Future of Leadership", "The Future Bottom Line" and "The Future of Incentives" to help focus business away from short term gain and to balance the long term benefits for our people and our planet.

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