LONDON, June 13, 2013 /PRNewswire/ --
A new national marketing campaign starring Wallace & Gromit, is setting out to inspire Britons to take a holiday at home this year. Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, 'Great Adventure' is focused on a television advertisement encouraging consumers to book through their local travel agent.
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- VisitEngland is the country's national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
- Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on http://www.visitengland.org/insight-statistics
- VisitEngland markets England under the Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand internationally