The Digital Skeptic: Surviving the Google Glass Crash The Digital Skeptic: Copyrights save Google Glass
NEW YORK ( TheStreet) --I've got to hand it to FX Nuttall -- yep, that really is what this Google (GOOG) exec's business card says. When I asked him his company's plans for Google Glass, he didn't mince words.
"They launch the technology, then they figure out how to make money," he told me over coffee in a sleek Washington, D.C., trade building lobby. "That's how the search engine got started. It's a very well-documented part of the culture."
Nuttall has a unique, investor-worthy view of emerging pervasive computing tools such as Google Glass. He's a product specialist for YouTube based in Switzerland and part of the team responsible for creating the tools that manage payments for copyrighted content across Google's mobile and Web services.He is far from a Google lifer. Rather, Nuttall is an experienced entrepreneur and policy wonk with degrees in physics and mathematics who's dug deep into the nitty-gritty of deploying copyright management systems in massive digital networks. And the man is remarkably candid about the road ahead for Google as it attempts to legally manage music, art, software and other intellectual property in sprawling global markets about to adapt to powerful new technologies such as Google Glass. "It's all about scale," he said. "It's a massive network that must handle trillions of transactions at any given time, but at costs that are at a fraction of a penny each." Nuttall explained that the system he works on must automatically -- among other things -- figure out which song is being played, parse out who owns the rights to it, calculate the rights fees and track where those fees go, all while accounting for mundane human vagaries such as spelling. "A name like Michael Jackson is surprisingly common among musicians," he joked.