This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Two New Birks Mono-brand Stores To Open This Summer

New Birks jewellery store concept to premiere at DIX30 Complex in Brossard, Quebec and Mapleview Mall in Burlington, Ontario

MONTREAL, June 12, 2013 /CNW Telbec/ - Birks, Canada's leading jeweller since 1879 is proud to announce that it will be introducing a new retail concept in the summer of 2013, with new stores opening in Brossard, Quebec in the DIX30 Complex and in the new Mapleview Mall in Burlington, Ontario. The new store concept, developed in collaboration with Sid Lee Architecture, will boast around 1,500 square feet of retail space entirely dedicated to jewellery from the Birks Collections.

"It is with much enthusiasm that we are beginning the construction of our new retail stores in DIX30 and Mapleview, two markets that are fast developing," said Jean-Christophe Bédos, President and CEO of Birks & Mayors Inc. "For almost 135 years, Birks has been the number one jeweller for Canadians. Today, with the support of a brilliant team of architects and brand strategists at Sid Lee we are taking another step in innovating and offering our clients a brand new shopping experience entirely dedicated to the Birks brand," he concluded.

"It was a thrilling experience to work on a new concept for the Birks brand, a true Canadian iconic company," said Martin Leblanc, Senior Partner and Head of Retail at Sid Lee Architecture. "Our team worked on an exciting design that is sure to impress and surprise consumers—we were given the challenge to reinvent and refresh the value proposition of the traditional jewellery store, and we believe the finished product offers exactly that," he concluded.

The two new stores will carry the Birks Collections of jewellery, offering customers an extensive selection of prestige, fashion jewellery as well as stunning designs from the diamond and bridal collections boasting Canadian diamonds as centre stones. Four new Birks Collections, introduced last fall across Canada, were met with much success and have been delighting customers across the country since. Inspired by Birks' design heritage and Canadian roots, another 16 new collections will be introduced this year.

About Birks Birks & Mayors is a leading retailer with 56 luxury jewellery stores in Canada and the United States. The Company operates 30 stores under the Birks brand in most major markets in Canada and 23 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand, and one retail location in Orlando under the Rolex brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewellery, timepieces, sterling and plated silverware and gifts. Visit www.birks.com.

About Sid Lee Architecture Sid Lee Architecture is a creative endeavour, exploring urban design and architecture through an innovative combination of collaborative design processes, media and technology applications. Challenging conventionality, this broad approach generates a new kind of design knowledge and cross-disciplinary culture, empowering the firm to work on a large diversity of urban and architectural ventures, from interior design to urban planning. This new design culture succeeds in delivering landmark projects of diverse sizes that embody the demands and expectations of today's clients.

SOURCE BIRKS & MAYORS INC.

Stock quotes in this article: BMJ 
Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs