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BNP Real Estate Uses Magic Xpa Application Platform To Enhance And Mobilize Its Key Sales Application

Stocks in this article: MGIC

OR YEHUDA, Israel, June 12, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. ( NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that BNP Real Estate, a subsidiary of BNP Paribas operating in all areas of the real-estate business, has successfully upgraded and mobilized its key eBroker sales application using the Magic xpa Application Platform. The new iPad application allows all information about the company's real-estate assets to be used by BNP Real Estate's 400 salespeople in the field.

Over the years, BNP Real Estate's eBroker application had become outdated; it lacked desired features, performed poorly, and was difficult to use. BNP Real Estate used Magic xpa to improve eBroker's user interface and range of functions using RIA ( Rich Internet Application) technology, while retaining the core business rules of the original application. The project was completed and rolled out in just six months.

In addition to desktop access, salespeople can now access the application on their iPads while in the field. The application fully complies with the BNP Paribas Group's security policy since connections are made using a highly secure RSA authentication token, data transits via 3G network or by Wi-Fi, and the IS Department implemented a new mobile device infrastructure.

"The enhanced eBroker application is very user friendly and its new features enable our salespeople to respond to customers immediately with relevant information displayed in an easily understood visual format. For example, our salespeople can now bring up a list of offers with their geographical locations displayed on a map or produce a PowerPoint presentation including a complete description of each offer and send it directly to the customer by email," explains Eric François, Chief Information Officer at BNP Real Estate. "The application has been overwhelmingly endorsed by our salespeople, to the extent that we have had to increase the number of user licences," adds François.

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