This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Fatburger Opens First Restaurant in New York City

NEW YORK (TheStreet) -- Fatburger, the iconic Los Angeles burger chain, has opened its first of 10 restaurants in New York City.

Fatburger, started nearly 60 years ago and known as a celebrity hangout, has 150 restaurants and additional 300 stores either under construction or in development across the U.S. and internationally. Last year the company's system-wide sales totaled $100 million, up 22% from 2011.

It clearly intends to repeat their success on the West Coast and elsewhere in New York City through its partnership with the Riese Organization, a large restaurant management company in New York that has approximately 50 restaurants in its portfolio including such brands as T.G.I. Friday's, Tim Horton's (THI), Yum! Brands (YUM) Pizza Hut and KFC. The Riese Organization has also developed its own proprietary concepts including Tad's Steaks and Tequilaville, according to its Web site.

video platformvideo managementvideo solutionsvideo player

The first Fatburger restaurant, located in Manhattan's Murray Hill area, will also feature a full-service bar and is open to 1am.

At the same time as the store's opening, Fatburger also recently began selling its signature frozen beef patties in 3,100 Wal-Mart Stores (WMT) across the U.S.

Also see: Fatburger CEO: We'll Survive The Better Burger Shakeout

TheStreet had a chance to talk with Fatburger CEO Andy Wiederhorn at the restaurant's newest location. An edited transcript follows.

Does Fatburger have appeal outside of the West Coast?

Wiederhorn: The brand has been in the East Coast before. We're in Atlantic City, Washington, D.C. and Florida. This is really the burger that everyone likes. It's Hollywood's favorite burger. Bringing it to the East Coast is exciting. [We have] no concerns about whether the product will be well received here.

Is it difficult to franchise in New York? There's some unique challenges associated with New York City, such as high rent?

Wiederhorn: Finding the right franchise partner in New York City is very difficult. We worked really hard and took a long time to find the right partner in the Riese Organization. They operate 110 New York City restaurants and that really gave us the comfort that they have the ability to navigate ... businesses in New York. You have to find the right access to real estate, employee and distribution to make it work. And that's what'll make Fatburger successful here.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,086.63 -26.91 -0.16%
S&P 500 1,987.01 +3.48 0.18%
NASDAQ 4,473.6970 +17.6810 0.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs