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TheStreet Open House

Tim Cook Killed Apple One More Time This Week

Stocks in this article: AAPLJCP

NEW YORK ( TheStreet) -- In Tuesday's Apple Management Rebelling Against Steve Jobs, I, with some help, made the case:

Jay Yarow at Business Insider ... said it best with respect to iOS:
Everyone considers Jobs to be a genius who understood design. Now, Apple is not only abandoning his design style, but it's also openly mocking it.
Witness a classic case of the children rebelling against an abusive father after he's long gone. It's sick. Steve Jobs wasn't always nice to Apple executives. Now it's payback time. And it will kill the company. Not only doing the opposite of so much of what Jobs did to make Apple great, but doing it while spitting on his legacy.

Cramer delivered an equally as solid -- and related -- take on CNBC's "Squawk on the Street."

Yes. A shame. It's sad to see what Tim Cook and others from Apple's (AAPL) management team have done in the absence of Steve Jobs.

It's not about doing things exactly the way Steve Jobs would have done them. Contrary to what the most ardent Apple fanboys claim, I -- and others critical of the post-Jobs Apple -- do not advocate for something that is, without doubt, impossible. It's about swallowing your pride, checking your ego at the door and recognizing that the Jobsian way got Apple to where it is now. Don't consciously and brazenly stray from what worked simply to assert your manhood.

All of us, particularly Cook, Phil Schiller and other Apple executives, should have learned a lesson from Ron Johnson.

The entire world labeled him the "architect" of Apple retail. We prematurely assigned talent to Johnson he clearly did not possess. It's not simply that he failed in the uphill climb of making JCPenney (JCP) relevant again. That would have been forgivable. The guy went out in a blaze of incompetence the best slapstick comedy couldn't even parody.

He had no business being in charge. As the guy who sets the tone, drives strategy and makes final decisions.

That was Steve Jobs's role at Apple. And, make no mistake about it, Johnson "succeeded" at Apple because he rode shotgun with Jobs. He took orders. He carried out the tasks Jobs assigned. Jobs had the vision. Johnson did some implementing. The stuff Jobs did not have time for and/or had no reason to deal with.

We're seeing the same dynamic with the supply chain genius Cook, the suddenly outspoken SVP of Marketing Schiller and the universally anointed design genius -- the recipient of more Apple fanboy ass kissing than anybody -- Sir Jony Ive.

But Jobs is gone now. As such, these guys are free to make their own choices. Steve Jobs no longer has the final call. He can no longer berate people in front of their peers in conference rooms. He is no longer the guy who says "no" a whole a bunch of times before saying 'yes.'

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