This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Apple Wraps Itself in the Bear Flag

In particular, Varitimos highlighted Apple's decision to bring some of its Mac manufacturing back to the U.S., a move which was lauded by President Obama during his State of the Union address earlier this year. The Apple investor also pointed to the tech giant's trailblazing use of renewable energy, such as the vast solar panels that power its data center in Maiden, N.C.

Apple already uses 100% renewable energy at its data centers, its facilities in Austin, Texas, Elk Grove, Calif., Cork, Ireland and Munich, Germany, as well as its corporate headquarters in Cupertino, Calif.

A note on Apple's Web site says that 75% of the company's worldwide facilities have shifted to renewable energy, and the iPhone maker is targeting 100% green energy at all of its sites.

In another nod to the firm's Golden State roots, Apple named the latest version of its OS X Mac operating system "Mavericks" on Monday, in honor of the famous surfing site near Half Moon Bay in northern California. Previous versions of OS X were named after "big cats", such as "Mountain Lion" and "Snow Leopard".

OS X Mavericks will arrive this fall.

Emphasizing Apple's home-grown credentials may also be a subtle reminder to U.S. consumers at a time when the company's facing a major marketing onslaught from Korean arch-rival Samsung.

"Samsung is not a complete company like Apple," said Varitimos, a noted fan of the Cupertino firm. "Apple has the infrastructure, the ecosystem and the holistic approach."

Apple shares crept up 0.25% to $440 during Thursday's trading session.

--Written by James Rogers in New York.

>To submit a news tip, send an email to: tips@thestreet.com.

2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,265.99 +109.14 0.64%
S&P 500 2,011.36 +9.79 0.49%
NASDAQ 4,593.4250 +31.2360 0.68%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs