Richardson, TX, June 11, 2013 (GLOBE NEWSWIRE) -- SAP Test Lab, developed by SAP's Global Digital Marketing team and KBM Group, has made the finals of the DMA Innovation Awards in the Digital Technology category. SAP is being showcased with other finalists during Integrated Marketing Week at the New York Metropolitan Pavilion the week of June 10.
Test Lab, a multi-channel, multi-campaign framework uses real-time A/B and multivariate testing to evaluate content on SAP.com and incorporates analytics to create significant incremental lift in SAP's online demand generation and customer-nurturing programs. Most important, it acts as a central clearinghouse for conducting and analyzing tests, as well as disseminating results globally in transparent, understandable reporting. In this way Test Lab accelerates the cycle of organizational learning and delivers rapid, continuous improvements in marketing results. Test Lab institutionalizes performance testing by not only improving results in the specific marketing communication channels it addresses, but also creating an enterprise-wide environment for performance optimization.
The DMA Innovation Award winner will be announced at the DMA annual conference, Oct. 12-17. The award recognizes "game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change."About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com . About KBM Group KBM Group helps companies create meaningful and mutually beneficial engagements with their customers through data-driven insights. We combine data, sophisticated analytics, actionable insights, and marketing technology to optimize multi-channel engagement throughout the customer lifecycle. KBM Group's world-class marketing services include strategic marketing consulting, data integration and database management, analytics, digital services, outsourcing, creative services, and response services. Our parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY).