Industry wags predicted Apple would announce a Spotify/Rdio-like "killer" music streaming app. Instead, we learned about iTunes Radio which, during the demonstration, looked an awful lot like Pandora or any of the other similar online services.
Apple announced a lot of features that seemed somewhat familiar. Not exactly innovation but more like imitation. Apple is aware that happens to their technological advances too. That's why Apple defends corporate ideas and patents so rigorously.
Yesterday, Apple upped the ante in a number of important, innovative ways. iOS in the Car will integrate the software brand into your future car's dashboard. Although, the suggestion that being able to play games in the front seat of your automobile will be appreciated by law enforcement officers or insurance companies.
As for device security Apple's upcoming Activation Lock system will work on all of your Apple products utilizing your iCloud log-in information. Expect others companies to follow their lead.
But, what was really missing from the WWDC event was the rumored announcement of a new iPhone. That would have gotten everyone in attendance excited. Actually, it would have excited everyone. We could all use a big Apple announcement in the near future.
--Written by Gary Krakow in New York.
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