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June 11, 2013 /PRNewswire/ -- A study released today reveals that,
in addition to time and cost savings, small and midsize businesses (SMBs) in the U.S. that use a cloud service gain significant security, privacy and reliability advantages compared with companies that have not adopted the cloud. The study, commissioned by Microsoft Corp., shows that perceptions of the cloud held by nonusers directly contrast with the real experiences of cloud adopters.
"There's a big gap between perception and reality when it comes to the cloud. SMBs that have adopted cloud services found security, privacy and reliability advantages to an extent they didn't expect," said
Adrienne Hall, general manager, Trustworthy Computing, Microsoft. "The real silver lining in cloud computing is that it enables companies not only to invest more time and money into growing their business, but to better secure their data and to do so with greater degrees of service reliability as well."
The Microsoft study, which did not qualify participants by product, service or vendor, asked SMBs that have not adopted the cloud what was holding them back:
Sixty percent cited concerns around data security.
Forty-five percent worried that using the cloud would result in a lack of control over their data.
Forty-two percent doubted the reliability of the cloud.
In stark contrast, the study found that the experiences of SMBs that use cloud services contradict these concerns:
Ninety-four percent have gained security benefits they did not have with their former on-premises technology, such as up-to-date systems, up-to-date antivirus and spam email management.
Sixty-two percent have seen increased levels of privacy protection.
Seventy-five percent have experienced improved service availability.
Seventy percent of SMBs in the study said that adopting a cloud service meant they could invest money and time savings into areas such as product development and innovation, demand creation, and expansion into new markets. Half of SMBs have pursued new opportunities because of the time they saved managing security.