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Apple Keeps Up The Good Work at WWDC

NEW YORK ( TheStreet) -- For starters, enough with the hyperbole already. I'm sure it's easy to get caught up in thinking, "This is the best thing", "This is the worst thing" for the pundit world out there. The truth is always in the middle, presupposing WWSD (what would Steve Jobs do) is a fool's errand and its time to start asking WWTD (what would Tim Cook do) instead. He's the captain of the Apple (AAPL - Get Report) ship and that's not changing. And my personal opinion is "Keep up the good work."

The most important thing said, and reiterated over and over, at the WWDC keynote, in the sessions, on conference calls, and anywhere people will listen is: "We are committed to providing the best product possible for our customers." That mantra is what built Apple to what it is today, and what keeps it on top in satisfaction and customer devotion. This mantra isn't just words for Apple - it's a philosophy, and it is one that keeps me a loyal and faithful developer to their ecosystem.

Today's announcements were so vast I'm still wrapping my head around all of them. To some, it might seem like there were some product announcements missing, but I could not disagree more. I got nearly every innovation that I was hoping for in my pre-keynote article. It was almost as if someone read it before they announced today, and catered it to what I was hoping to see. What that really means is that Apple's devoted to making sure that its innovations are not just innovative but reliable and fully evolved.

Maybe the most important thing that was said in the entire keynote was a single sentence in the final closing minutes. The statement that Apple was providing us developers 1,500 new APIs (Application Programming Interfaces) to work with in iOS 7. Let's just say, not only did I get what I was looking for in iOS 7, but those changes are now making me rethink my new project's direction entirely. I'd love to talk about the second half of the day and the elaboration of those new APIs but you'll just have to wait and see when the next version of iOS hits, and then experience this new technology in the Apps that are built.

The one gadget that I do want to talk about is the introduction of the new Mac Pro line. I'll have to wait to see the price point, but the size of the Mac Pro is unbelievable until you see it up close. It was even much smaller than I thought it was. As I walked out of the keynote, the Mac Pro on display made me stop and think, "Wow, what a wonderful tribute to Steve." It is the re-imagining of the NeXTSTEP Workstations. The workstations were black, sleek, streamlined and square, and now Apple has duplicated that in this tiny, powerful, computing cylinder. I look forward to its release.

All in all, I give a thumbs up to the entire day. The new look for iOS 7 is great. Even the look was filled with innovation that we, as developers, will be able to work on and build upon in our Apps. I'm especially looking forward to even longer battery life - not only is it saving power to be greem, but it allows for prolonged usage of all my devices before having to find a charger to continue.

Well done, Apple, Well done.

--Written by Scott Jenkins.

At the time of writing, the author holds no position in the stock mentioned in this story.

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