OTTAWA, June 11, 2013 (GLOBE NEWSWIRE) -- Mitel® (Nasdaq:MITL) (TSX:MNW), a leading provider of cloud and premises-based unified communications software solutions, has introduced a new product naming architecture based on the straightforward language customers use to identify and discuss solutions. The new architecture takes a customer-driven approach designed to align with customer needs and buying behavior.
"Customers don't speak R&D and they don't like confusing alphabet soup acronyms. Using simple terms and plain English, they are able to describe their business needs clearly. Taking inspiration from that, we are simplifying our product naming to help customers quickly understand our fit and value to their business," said Martyn Etherington, CMO for Mitel.
The new product naming architecture puts an emphasis on Mitel's three core solution areas with distinct product segments, which include:
- MiCollab brings together Mitel's Unified Communications and Collaborations offering, including products previously called the UCA, MCA and NuPoint.
- MiVoice organizes voice platforms and phones including MCD, 5000 CP, Mitel 5300 IP Phones and 8500 Digital Phones.
- MiContactCenter comprises Mitel's contact center technologies.