June 10, 2013
/PRNewswire/ -- McCann Erickson's Global Chief Creative Officer
Executive Creative Director
are included in Advertising Age's ninth installment of "Creativity 50," its annual list of the 50 most influential creative thinkers and doers. Karlsson was credited for the quality of McCann's creative work; Mescall was highlighted for his leadership behind the highly awarded "Dumb Ways to Die" campaign.
"The fact that both Linus and John are included is a testament to the work they have been doing for us," said
, Chairman and CEO of McCann Worldgroup. "Congratulations to both of them on being included among such an incredible list of honorees."
Advertising Age publishes the "Creative 50" annually to honor the 50 most influential and innovative creative figures in a number of high-profile industries, including technology, design, arts and food. This year's range of honorees includes entertainment magnate Jay Z, Special Effects Make-Up Guru and "The Walking Dead" Executive Producer Greg Nicotero, and Dropbox Vice President
"We are honored by this recognition from Advertising Age, but all of our work is the result of incredibly dedicated teams, so we consider this an agency award, and thank everyone for all of their dedication, passion and hard work. Moving forward we'll continue staying humble and hungry, sleeves rolled up," said Karlsson.
"These things are always a team effort of course, and speaking for everyone at McCann Australia, it's extremely gratifying to know that the work we're doing is being recognized across industry lines. It's also fair to say that we're all working mighty hard to keep the creative momentum going," added Mescall.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising
(advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup