June 10, 2013
(NYSE: VCI), a leader in intelligent media delivery, announced today that it will host a free webcast from
2 to 3 p.m. ET Tuesday, June 18
focused on the Haves and the Have Nots, two very different consumers groups–who they are and how their media usage and their shopping habits differ.
Therese Mulvey, Valassis Vice President of Marketing Intelligence
, will present solutions on how to connect, influence and activate these consumers wherever they plan, shop, buy and share. This is the fourth year Mulvey has shared her expertise of the evolution of the consumer landscape in this popular Valassis Webcast on the media and consumer landscape.
"The new consumer landscape is one of 'Have' and 'Have Nots' with a shrinking middle class,"
said. "These diverse groups have created a challenge for those who want to advertise to them as they are very different."
The Have and Have Nots are based on the current phenomenon that 40% of U.S. households account for 75% of the income and 60% of the households 25% of the income. Based on the mean household income, households that make
and above are considered Haves and under
are Have Nots. The webcast will explore the media habits and usage for both income-based audiences, what channels they're shopping, what quick service restaurants (QSRs) they frequent and which brands they prefer, and what ultimately motivates each group to buy.
Highlights of the webcast include:
- The Have Nots might not have the money, but they do have the numbers. Find out in which categories they outspend the Haves;
- These groups have different buying styles and tend to respond to different offer types; and
- On the surface, the Have Nots and Haves have similar media habits, but a closer look at each groups' composition shows us just how different they really are.
To sign up for the
free webcast, go to:
. For more information, please call 1-877-529-5001 or email
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include
, a Valassis Digital Company, and
NCH Marketing Services, Inc.
Valassis consumer brands include RedPlum® and
. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit
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