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Beam Toasts Eight Generations Of Family Heritage This Father's Day


CLERMONT, Ky., June 10, 2013 /PRNewswire/ -- Like father, like son.

The story of Jim Beam® Bourbon is as much a story about fathers and sons, as it is about whiskey. For more than 200 years, the Beams have been passing on secrets and stories from generation to generation, creating a rich family legacy for the world's No.1-selling bourbon.

"I learned pretty much everything I know from my dad," said Frederick "Fred" Booker Noe III, 7 th generation and master distiller of Jim Beam. "He taught me the family secrets about making our bourbon, shared stories about the family, things he learned from his uncle T. Jeremiah Beam. He also taught me the importance of honesty, and being straight up with people."

In his colorful memoir, Beam, Straight Up, Noe reflects on his relationship with his father, Booker Noe, sharing never-before-told stories about the legendary distiller.

"He was larger than life and not always the easiest man to please. But, he made me who I am today."

One part autobiography, one part bourbon primer, Beam Straight Up, is Noe's entertaining yet sincere account of life growing up in the "first family of bourbon." In addition to chronicling his decision to follow in his father's large footsteps, and his sometimes arduous path to becoming a master distiller of bourbon, Noe also recounts stories about his famous ancestors, including his great-grandfather, Jim Beam.

"Bourbon is in all of our blood," added Noe. "Fathers to sons, for eight generations, it's been who we are and what we do."

For 218 years, the family's dedication to consistent quality has made Jim Beam the best-selling Bourbon in the world and an American icon recognized around the globe. Today, Noe plays an integral role in the craftsmanship that goes into every bottle and mentors his son, Frederick Booker Noe IV as he continues the Beam family legacy, working at Beam's Booker Noe plant in Boston, Ky.

"I'm trying to pass on what I know, and what I've learned to my son," said Noe. "We have a special heritage, and we're making sure that we preserve it."

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