"It's exciting to collaborate with Intel on the second season of "The Music Experiment," said Nusrat Durrani, general manager and senior vice-president of MTV World. "Together, MTV Iggy and Intel are uniquely positioned to create rich, unparalleled audience experiences for fans that seamlessly intersect music, creativity and social media. We re-invented the traditional concert model to create party experiences that thrive on social media. The upcoming shows will continue to build on that momentum by tapping into new and innovative ways to amplify the music series and integrate the Intel brand."Custom commercial spots on MTV, MTV2, mtvU, MTV.com, MTV2.com, mtvU.com and MTVIggy.com will tease the upcoming, secret shows and drive fans to musicexperiment.com. Fans will have multiple opportunities to win tickets to these exclusive music experiences during the two weeks leading up to each show. Tickets are awarded to fans who engage the most through social media. Each day fans are given the opportunity to win tickets by completing unique social media challenges across multiple online platforms: Facebook, Twitter, Instagram, Vine and Pinterest. Fans with submissions deemed the most creative will be awarded prizes including VIP tickets to the show, a personal meet and greet with the artist and a starring role in their own MTV Iggy-produced music video.
MTV Iggy And Intel Reunite For 'The Music Experiment 2.0'; Empire Of The Sun To Headline First Show In New York City
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