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Blu ECigs Covers Your Butt At Bonnaroo Music & Arts Festival

CHARLOTTE, N.C., June 10, 2013 /PRNewswire/ --  blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its partnership with the critically acclaimed Bonnaroo Music & Arts Festival taking place from June 13-16 in Manchester, Tennessee.  blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's top performers in the indie, rock, and hip-hop genres. blu eCigs will also partner with Clean Vibes to bring the "Cover Your Butts" cigarette cleanup effort and will also supply two winners with two general admissions passes to the festival through a Twitter giveaway.

blu eCigs has partnered with Clean Vibes Trading Post, a non-profit project that rewards festival-goers each year for their green behavior, for the first-ever "Cover Your Butt" program to help reduce cigarette butt litter on site. Festival-goers will be able to easily stop by the Trading Post and pick up a small bag, fill it with cigarette butts, and turn it in for points just like they have done with cans and bottles in previous years. Points accumulated can then be cashed in for cool prizes. The person who aggregates the most overall recycling points throughout the weekend will receive two tickets to Bonnaroo 2014.

"Keeping a music event of this capacity a clean and environmental safe space is a tough task to take on so we are grateful to partner with blu eCigs for the 'Cover your Butt' program here at Bonnaroo," said Anna Borofsky, owner Clean Vibes, LLC. "Cigarette butts can be a problem onsite and with the help of blu eCigs we're happy to give festival-goers the incentive to be proactive and help keep this festival green and clean."

Festival-goers will also be invited to stop in the air-conditioned blu eCigs Vapor Lounge, which will feature device charging stations to stay connected throughout the four-day music festival as well as surprise guest appearances from some of this festival's top performers. Adult smokers will also have an opportunity to sample a blu eCigs ® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavors.

The Bonnaroo Music & Arts Festival is the largest music event in North America where over one dozen stages and countless tents sweep a beautiful 700-acre farm in Manchester, Tennessee. In addition to the astounding performances from more than 150 of today's biggest artists, the festival's 100-acre entertainment village will be open around the clock for attendees to enjoy a classic arcade, an on-site cinema, a silent disco, a comedy club, theater performers, a beer festival, and a music technology village. The headliners for this year's event include Paul McCartney, Mumford & Sons, Passion Pit, The Lumineers, Of Monsters and Men, Nas, and more. The full lineup for the 2013 Bonnaroo Music & Arts Festival can be found here.

"Bonnaroo is an iconic North American music festival and we are excited to enter into a partnership with Clean Vibes Trading Post and help promote environmental sustainability at this much-anticipated event," said Matt Coapman, VP of Marketing at blu eCigs. "blu has always made it a priority to cut down the waste generated by traditional cigarettes, so we feel this is a great opportunity to get involved and help keep the festival clean so music lovers are free to enjoy all the festival has to offer."

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

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