This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Apple WWDC: A Developer's Perspective

NEW YORK (TheStreet) -- There's much speculation on what we'll see during Apple's (AAPL) keynote address at WWDC Monday. I searched around on the Internet for a few hours late last night to see what kind of chatter I could find about current expectations for the unveiling and see if any of it piqued my interest.

Much of the chatter revolves around a possible watch, TV, and MacBook refresh. While I love my latest Apple gadget, watches and TV devices aren't something that we are traditionally given access to as developers. Maybe if these devices were opened up to the App Store and developers given access to work our developer magic on them, then I might be a bit more excited about the prospects for those products.

The consensus I get from my kindred developers is that we really just want continued innovation of iOS, and some polishing of the developer tools that we use to create our apps on the Apple platform.

Any improvements to some of the developer tools would be welcome. Auto Layout is a developer tool that was introduced in last year's sessions that simplifies content placement in developer apps. While Auto Layout does the job it needs to do, it could use a bit more shine. Storyboarding is a great example of a tool that has gotten much better with each iOS release and I'm hoping this trend continues from last year's developer tool introductions.

One of the articles mentioned AirDrop for iOS. This would be wonderful. Any kind of standardization of data sharing would be great. Having to rely on third-party sources is functional for sharing data, but not optimal.

APIs (Application Programming Interfaces) designed to communicate directly with the AppleTV wouldn't be bad, anything more than just streaming screen contents to the AppleTV. Add an App Store to the AppleTV and give yet another portal and a place to make great apps and generate revenue.

I remember that last year, Apple's stock seemed to react negatively to what were mostly software enhancements. Frankly, I'd love to see the same software-weighted innovations again this year. Much of what was announced last year I now use regularly. I find it frustrating having to go back and make things work with previous methods of development on older versions of iOS. I think what some fail to realize is that much of Apple's success is from the developers that make useful apps for the gadgets it builds. The conference is, after all, a World Wide Developers Conference.

To sum things up - either increase the size of the platform that we can build on or make the platform better.

TheStreet will be live-blogging Apple's WWDC keynote, starting at 12.30 PM ET on Monday:

--Written by Scott Jenkins.

At the time of writing, the author holds no position in the stock mentioned in this story.

Stock quotes in this article: AAPL 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 0.00 0.00%
S&P 500 1,878.61 +3.22 0.17%
NASDAQ 4,148.3380 +21.3710 0.52%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs