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Apple WWDC: A Developer's Perspective

Stocks in this article: AAPL

NEW YORK ( TheStreet) -- There's much speculation on what we'll see during Apple's (AAPL) keynote address at WWDC Monday. I searched around on the Internet for a few hours late last night to see what kind of chatter I could find about current expectations for the unveiling and see if any of it piqued my interest.

Much of the chatter revolves around a possible watch, TV, and MacBook refresh. While I love my latest Apple gadget, watches and TV devices aren't something that we are traditionally given access to as developers. Maybe if these devices were opened up to the App Store and developers given access to work our developer magic on them, then I might be a bit more excited about the prospects for those products.

The consensus I get from my kindred developers is that we really just want continued innovation of iOS, and some polishing of the developer tools that we use to create our apps on the Apple platform.

Any improvements to some of the developer tools would be welcome. Auto Layout is a developer tool that was introduced in last year's sessions that simplifies content placement in developer apps. While Auto Layout does the job it needs to do, it could use a bit more shine. Storyboarding is a great example of a tool that has gotten much better with each iOS release and I'm hoping this trend continues from last year's developer tool introductions.

One of the articles mentioned AirDrop for iOS. This would be wonderful. Any kind of standardization of data sharing would be great. Having to rely on third-party sources is functional for sharing data, but not optimal.

APIs (Application Programming Interfaces) designed to communicate directly with the AppleTV wouldn't be bad, anything more than just streaming screen contents to the AppleTV. Add an App Store to the AppleTV and give yet another portal and a place to make great apps and generate revenue.

I remember that last year, Apple's stock seemed to react negatively to what were mostly software enhancements. Frankly, I'd love to see the same software-weighted innovations again this year. Much of what was announced last year I now use regularly. I find it frustrating having to go back and make things work with previous methods of development on older versions of iOS. I think what some fail to realize is that much of Apple's success is from the developers that make useful apps for the gadgets it builds. The conference is, after all, a World Wide Developers Conference.

To sum things up - either increase the size of the platform that we can build on or make the platform better.

TheStreet will be live-blogging Apple's WWDC keynote, starting at 12.30 PM ET on Monday:

--Written by Scott Jenkins.

At the time of writing, the author holds no position in the stock mentioned in this story.

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